8 Ways To Repurpose One Piece of Content

BUSINESS

May 2

Written By Khloe George

“Creating content can be time-consuming, so it’s important to make the most of every piece of content you produce. ”

— Khloé

Today let’s get into how to turn one video into eight pieces of content through the art of repurposing.

Creating content can be time-consuming, so it's important to make the most of every piece of content you produce. Here are eight different ways to repurpose your video content:

Break it into shorter clips: Take your longer video and cut it into shorter clips. Break the video down into bite-sized pieces and create social media posts for different platforms like Facebook, Twitter, LinkedIn, and Instagram. You can use quotes, images, or short video clips to create engaging posts. Make sure to include a link to the video or blog post in the captions.
Create a teaser trailer: Use clips from your video to create a teaser trailer. This can be shared on social media or used as an introduction to the full video. You can also create a YouTube Shorts: Create a 60-second video using highlights from the original video. This can be used as a teaser to encourage viewers to watch the full video or to share on platforms that support short-form video content.
Transcribe it: Transcribe your video and use the transcript to create blog posts or social media captions. This can be a great way to provide more information about your video's topic. Use a transcription tool like Otter.ai or Rev.com to transcribe the video into a written format. This will give you a text-based version of the content that you can use to repurpose the content. Use the transcription to create a blog post that summarizes the key points of the video. You can add screenshots or images from the video to make it more engaging. Make sure to optimize the post for SEO and share it on your website and social media channels.
Turn it into a podcast: If your video includes audio, you can extract the audio and turn it into a podcast episode. Use the audio from the video to create a podcast episode. You can use the same structure as the video and add additional commentary or insights to make it more engaging. Share the podcast on your website and other platforms like Apple Podcasts, Spotify, or Google Podcasts.
Turn it into an infographic: Use the information from your video to create an infographic. Infographics are highly shareable and can be used on social media or your website. This will help visualize the information in a more appealing way and make it easier to share on social media or other platforms.
Create a slideshow: Use screenshots from your video to create a slideshow. This can be shared on social media or used as a presentation. Or use the content from the video to create an email newsletter or campaign. You can use the key takeaways from the video to create a compelling subject line and drive engagement.
Use still images: Use still images from your video to create a series of images for social media or a blog post.
Create a behind-the-scenes video: Use footage from the making of your video to create a behind-the-scenes video. This can be a great way to showcase the process behind creating your original video.

Repurposing your video content is a great way to make the most out of your time and effort. By using these eight methods, you can create multiple pieces of content from one video, increasing your reach and engagement across various platforms.

Thank you for watching and happy repurposing!